HOTPOD YOGA
Neon works with the UK’s leading yoga business to drive earned editorial around the brand’s unrivalled hot yoga proposition, utilising Hotpod Yoga’s extensive team of experts and developing powerful storytelling to drive editorial that resonates with target media and audiences.
One recent campaign, to support the launch of Hotpod Yoga’s Sleep Sessions, resulted in the delivery of 380 items of broadcast coverage, reaching an audience of 9.4 million people, with 17 one-to-one ambassador-led interviews, including six BBC interviews. A further 50 pieces of press coverage were secured within print/online media, with these results including titles ranging from Grazia, Women’s Health and Women’s Fitness, to City AM, Hello magazine and T3.