BEAUTY KITCHEN
Tasked with driving impactful media relations to support the launch of Beauty Kitchen’s Pure Source Collagen Collection, Neon established earned editorial within a multitude of high-profile consumer outlets, driving product trial and positive review amongst some of the country’s most prominent beauty and health editors, ranging from Marie Claire, Platinum and Top Sante, through to Beauty Bible, Good Housekeeping and Cosmetics Design Europe.
Neon also delivered thought leadership and interview opportunities with Beauty Kitchen’s founder, Jo Chidley, one of the most prominent figureheads within the sustainable beauty industry, effectively positioning Beauty Kitchen as the leading brand within sustainable beauty.
Collectively, this approach delivered more than 25 pieces of earned editorial, reaching an audience of three million people during the two-month campaign.